2008 | art direction, print

Tree Appeal is a project on content and layout management, outlining a publisher’s goal of creating a series of 100 books on trees in 20 years. We were asked to design a layout that could accommodate this need; then pick and gather information on one species of tree to create our layout, and use a fellow classmate’s content to test its structure.

The form itself comes in small hard cover books with dust jackets, small enough to fit into pockets, and precious enough to hold within a child’s hands. Looking at the success of publishers such as the Penguin group, the style of the layout also lends itself to be a bit more on the classical side with such choices as predominantly serif type and lightly tinted paper associated with novels and classic literature.