Tree Appeal is a project on content and layout management, outlining a publisher’s goal of creating a series of 100 books on trees in 20 years. We were asked to design a layout that could accommodate this need; then pick and gather information on one species of tree to create our layout, and use a fellow classmate’s content to test its structure.

Very much a research project to look into process, articulation, and collaboration, Nuit Blanche resulted in various promotional material that expands more on an artist’s message rather than simple images of their art objects slapped with a title and date for the opening.

This project was particularly special in that it concerned very real issues and very real people. What we realized early on is that despite our good intentions or the natural penchant to use humour and sarcasm, there was a substantial lack of information and genuine understanding—not only from the City’s perspective, but from our own, as residents of Vancouver and as students.

At one point in time, everyone knew about Britney Spears’ breakdown, and whatever opinions that one may have about her, there was still no doubt that everyone had something to say about her personal life. The monograph documents this turbulent moment, and subtly raises the issue of usually private and honest life experiences made public.

Exploring the ideas behind client-designer relationships in a more internal level, we were asked to partner up with a classmate and work together to develop and create promotional pieces for one another.

In this assignment, we were given a text about the Big Bang Theory from Wikipedia to typeset within a context that we were to establish ourselves (approach, audience, medium).